Professionals, particularly salespeople, devote a significant amount of time and effort to developing brands. We’ve been taught how to do it, and we’re really excellent at it. But how frequently do we put those abilities to use when it comes to developing our own personal brands? Many of us don’t do it nearly as often as we should. I know there’s more I could be doing to improve my own LinkedIn profile – and I know I’m not alone.
We don’t get around to it because we’re too busy, and it might feel selfish or arrogant to devote time to self-promotion. When we ignore personal branding, though, we don’t only sell ourselves short; we also miss out on a huge sales opportunity. Employees who distribute material have a significant influence. Employees that have created their personal brand on LinkedIn are the most successful sharers.
The cornerstone for your personal branding is your LinkedIn profile page. Your LinkedIn profile is the first thing that companies and Recruiting agencies analyze while searching for candidates while hiring. LinkedIn also updates new features on a regular basis to expand its possibilities as a personal marketing platform and provide you additional opportunities to communicate your talents and motivations. If you haven’t looked at your profile page in a while, you might be surprised to learn about new methods to enhance your personal brand.
Here are 20 aspects of your profile that you should review and change for 2020. Some of them are immediate victories, while others may take a little longer – but they’re still well worth it. They’ll assist you in creating the LinkedIn profile and personal brand you deserve.
Linkedin profile picture
Choose the right profile picture for LinkedIn. Your LinkedIn profile image is your calling card; it’s how people are introduced to you, and (being visual creatures, we are) it shapes their first impressions. There are a lot of wonderful guides on how to choose the proper LinkedIn profile image, but here are a few simple recommendations to get you started: Make sure the photo is current and looks like you; make up your face so that around 60% of it is covered (long-distance images don’t stand out); wear what you’d want to wear to work, and smile with your eyes!
Add a background photo
The second visual element at the top of your profile page is your background photo. It catches people’s attention, establishes the setting, and reveals a bit more about what you care about. The correct background photo, more than anything, makes your page stand out, engage attention, and remain remembered.
Make your headline more than just a job title
There’s no law that says the top of your profile page description needs to be just a job title. Use the headline section to explain how you perceive your job, why you do what you do, and what motivates you. Take a peek at the headlines on your company’s profile pages for ideas if you have salespeople who are on top of social selling. They’ll probably definitely provide more than just their work titles.
Linkedin profile summary
Turn your summary into your story. The first thing to mention about your LinkedIn synopsis is that it should exist! When building their LinkedIn profile, it’s astounding how many individuals still leave this area blank. Don’t just mention your talents or previous work titles in your description; it’s your time to express your own narrative. Try to explain why such talents are important – and how they can benefit the individuals you work with. Don’t be afraid to put in some effort, try a few different revisions, and run your summary by several friends. This is the most personal piece of content marketing you’ll ever create, and it’s well worth the time and effort.
Declare war on buzzwords
Buzzwords are a type of adjective that is used so frequently in LinkedIn headlines and summaries that it has practically lost all significance. ‘Specialized’, ‘leadership’, ‘focused’, ‘strategic’, ‘experienced’, ‘passionate’, ‘expert’, ‘creative’, ‘innovation’, and ‘certified’ are among the most over-used keywords in our regular rankings. Now, I’m not implying that you can’t identify with these characteristics – or that they don’t matter. However, simply saying these phrases will not persuade others that you possess these traits. You must also display them, both in how you define yourself and how you use LinkedIn profile elements to illustrate what you’re all about.
Grow your network
Syncing your LinkedIn profile with your email address book is one of the simplest and most effective methods to expand your LinkedIn network. This allows LinkedIn to provide recommendations for individuals you might want to connect with. It’s incredible how successful this can be in surfacing relevant people for you to contact – yet no connection requests are issued without your approval, allowing you to assess all possible connections. Beyond that, make it a practice to send LinkedIn connection requests after meetings and talks — it’s a terrific way to keep your network active and current.
List your relevant skills
This is one of the important points for creating a winning LinkedIn profile. It’s one of LinkedIn’s fastest wins: just read through the list of talents and choose the ones that apply to you. This helps to support the description in your Headline and Summary, as well as giving others a place to recommend you. The trick, though, is to keep current. A big list of abilities that aren’t vital to who you are and what you do might become cumbersome. Every now and again, do a spring cleaning of your abilities list.
Spotlight the services you offer
Services is a new LinkedIn feature that allows consultants, freelancers, and small company owners to highlight the services they provide. Filling up your profile’s Services section will help you rank higher in search results.
Spread the endorsement love
Endorsements from other members bolster your reputation and prove your abilities. How can you get your LinkedIn profile endorsed? To begin, browse through your network and choose contacts who you believe actually merit your recommendation – this is frequently the catalyst for others to return the favor. Don’t be scared to send a courteous note asking for a recommendation for a few important talents. But keep in mind that relevancy is crucial. Make contact with individuals whose approval you highly value.
Manage your endorsements more proactively
Once the endorsements start rolling in, you could notice that your LinkedIn profile’s emphasis shifts in ways that don’t reflect who you are. It’s possible that your primary competency is content marketing, but those who have worked with you on events are more passionate supporters. Use the edit features in the Skills part of your profile to manage the list of your endorsements – you can pick which to show and which to conceal.
Take a skills assessment
An online skills evaluation allows you to demonstrate the level of your talents and display a Verified Skills badge on your profile. Candidates with validated skills are roughly 30% more likely to get hired for the positions they apply for, according to data, and providing proof of your qualifications boosts your personal brand more broadly. You may retake the exams as many times as you like before indicating that you’ve passed, and you can display the results of your skills assessments at any time.
Endorsements show individuals who are looking at your profile what you’re regarded for in a quick and visual way. Recommendations go a step farther than suggestions. They are written as personal testimonials to demonstrate the value of working with you. In the Suggestions area of your profile, there’s a handy drop-down option that makes it simple to contact particular connections and seek recommendations. Consider who you would most appreciate a referral from, then tailor your request accordingly. It’s worthwhile to put forth the extra effort.
Sharing is wonderful, but it’s only the beginning. When you add comments to your shares, you increase your visibility in the feed and begin to convey why you believe a certain piece of material is important. You may also share a wider range of stuff with well-written comments. It’s possible that you disagree with a point of view yet still find it fascinating. A statement that expresses that point of view establishes your point of view and thought leadership. It’s also more likely to generate more comments, which will enhance your LinkedIn profile. Keep this in mind while you write your comment, and make sure you’re expressing something you’re comfortable with others associating with you.